7 Reasons Why You Should Leave Marketing to the Experts

Small business owners wear many hats, not only as a necessity, but also because they often don’t know whom to turn to.

Owning and managing an enterprise means juggling as many roles as possible, not only to stay on budget, but to keep everything running within the framework of how you, the business owner envisions the whole setup.

However, keeping too many balls in the air, from business development to operations, from financials to human resources, and so on, can be counter-intuitive to the growth of your budding empire. This is particularly true when it comes to marketing.

In some cases, in the scramble to run your daily operations, manage your customers, and handle client expectations, marketing is often the last on your list.

Here are 7 reasons why you should relax your possessive hold on at least one aspect of your enterprise – marketing – and leave it to the experts to send the right message to the right audience:

1. Effective Marketing Requires Years of Study, Years That You Don’t Have

Business owners often run themselves ragged trying to find time to concentrate on all aspects of their enterprise. You’re no exception. Accept that you’re human and acknowledge that you need help. 

Imagine how long it would take to be an “expert” in every aspect of your business. As a business owner, you should know that time is gold and growing as fast as possible can help you beat the competition.

2. Copy That Sells Isn’t Easy to Come Up With Either

Churning out good promotional copy takes a lot of talent, skill and time, which you, as a business owner, could put to better use growing your business instead. Ask yourself, 

“How long have I been studying the art and skill of copywriting or have I even started?”

Hire an expert to make what you offer look and sound too good to pass up. Persuasive copy from an expert is key!

3. Marketing Experts Know Their Marketing Tools

Let’s face it, if you don’t know the first thing about social media marketing, SEO, ROI metrics, and other key performance indicators to get your brand out there, you can be sure your business will be crossing the finish line last. 

Marketing experts have these up-to-date channels and social platforms at their fingertips. Learn to trust their instincts since they’ve been doing this for years – and they’ve already made other businesses succeed!

4. Your Brand Image May Not Even be Defined

To keep your audience’s focus, your brand will need to be consistent. You wouldn’t want people to get confused on how your business could help them, right?

Putting your heart and soul into your business means sometimes getting sidetracked by other equally important obligations. Get the help of an expert to ensure your message is delivered in a consistent manner.

5. Brand Awareness is Their Game

With consistent marketing comes an increase in your target audience’s awareness. Keeping your brand in the forefront takes it out from under the radar, and reveals what you offer to potential customers.

6. They Have Proven Sales Techniques

Marketing experts can help build trust on a brand your target audience will remember, and with that trust comes an increase in sales. These experts have a lot of tricks up their sleeves that’ll help your business have a more consistent stream of income. 

Now, as a business owner, wouldn’t you want that?

7. You Get to Focus on More Important Aspects of Your Business

Delegating your marketing to an expert allows you, the leader, to focus on growing your business. Your marketing arm brings you right up there to better spread out and conquer your niche more than you would ever have thought possible.

Still Think Handling Marketing Yourself is a Good Idea? 

Your business can be incredible, and you shouldn’t waste any valuable time and potential income floundering about trying to keep all your fingers on the pies in your plate.

Take honest stock of what you can and can’t do, and let Rnked Marketing Brokers find you the right expert to help you make informed choices about marketing your business!

We know that finding the best agency for your marketing project can be difficult. Hundreds of agencies. Dozens of disciplines. Good versus great. The considerations are many. Rnked can help. Our broker team intelligently matches growing businesses and marketing agencies. We give you choice, freedom, and zero obligation in the process. Using smart data and years of experience, we take an important marketing decision -- and simply make it less difficult. You're still at the helm, but we're here, aiding along the way. And we do it without cost to you.

Michael  Koehler

Michael is the Director of Sales & Marketing for Rnked Marketing Directors.  He leads the day to day operations of the brokerage team - spending his day working with both agencies and business, trying to make amazing matches happen.